Period: 1996 to 1998.
Market Segment: Hotel and Hotel management, and Health.
Work Undertaken: Communication and PR.
Media planning and Press office of the hotel, organising regular FAM trips for press.
Commentary: Prior to our involvement with this client, little was known in Spain about the “Thalasotherapy” system. We undertook an effective communication and PR programme, which, not only benefited our client significantly, but also served to promote a greater awareness, acceptance and understanding of this method of health treatment. Specifically, a greater awareness of the skills and benefits involved as opposed to other lesser treatments was an important element of our message. |