Period: Year 2001.
Market Segment: Hotel and Hotel management.
Work Undertaken: Communication and PR, media planning, and commercial management.
Communication and PR: Study and negotiation of planning of media, press office, press conferences and presentations, follow up, press books.
Presentations in Fitur, including the creation of interactive CD, contracting of spaces and services (audio-visual, catering, etc.), issuance of invitations to the media and travel agents.
Commercial management: Coordination and negotiation with tour operators, presentations and FAM trips for travel agents. |