Period: 1993 to 1997.
Market Segment: Tour operator.
Work Undertaken: Communication, Corporate Image and PR.
Communication: All kinds of communication relating to the mass media, including media planning and press office.
We operated as the external press office of the company not only to advise and follow up on the news, but also to publicise and inform both the media and the travel agencies about special offers.
Corporate Image: Production of corporate videos, promotional material and collaboration with the advertising agency and contribution of content for the creation of the advertising message.
Public Relations: Fam trips for press and Fam trips for agents to destinations in South America, Europe and Asia, obtaining considerable press coverage as demonstrated by the press books that we retain on file.
Organisation of work shops for travel agents twice a year and an annual party for 3.000 persons to coincide with Fitur. This included the preparation of the materials and the official announcements (to the mass media, authorities and relevant personalities) and the contracting and coordination of safety personnel, actors for the animation and the show, catering, audio-visual, etc. |