Hotel Botánico Tenerife

Period: 1995 to 1998.
Market Segment: Hotel and Hotel management, and thematic parks.
Work Undertaken: Communication and PR. Regular organisation of FAM trips for press with the appropriate follow-up and press book.
Commentary: When Global began this work, the hotel had recently changed hands and was facing - following a total renovation - a bad press due to years of decline and neglect.
We overcame the crisis, and obtained a high level of positive response and favourable opinion that undoubtedly led to the hotel reaching the level of occupancy and the good reputation that it now enjoys. |