Gibraltar Tourism Board

Period: Nov. 2002 up to today.
Market Segment: Tourism office.
Work Undertaken: Communication and PR, commercial management.
Consisting of: Advertising, promotion, communication and public relations.
The above-mentioned tasks can be detailed in the following way:
Advertising: Collaboration in the selection of the advertising message for Spain and creation of the "keys" phrases. Production of the planning media and negotiation with the media to obtain the best rates. In our last planning programme we obtained a total of 70 % discount in favour of our client.
Promotion: Creation of a tourist product for Spain in collaboration with the hotels for tours of the area (creation of tourist package of: hotel offers + excursions, hotel + beauty, hotel + health). Production of an interactive CD for presentations, selection of promotional articles to be used in Fairs and in FAM trips for the press.
Communication: Production of the required articles and press releases, selection of photos and compilation with computer support to send to the media; telephonic and personal follow-up of the news up to publication, preparation of the Press Book, organisation of fam trips for press and agents.
Public relations: Fitur, Sict, shows, dinners, prizes, events, etc. |